Shinie

National Floors is an Australian-owned retailer offering timber, hybrid, vinyl, and laminate flooring with samples and installation support.

Year

2025

Services

Website Design

Industry

Hair Removal Brand

Sugar Baby Skincare website redesign shown on a laptop

Sugar Baby skincare model using a facial cleansing brush

Sugar Baby Glowing Kitty Kit product page on mobile

Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.

Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.

Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.

Digital Strategy & UX Redesign

The Challenge

Website design was old, basic, and not aligned with modern e-commerce standards

Poor conversions due to weak UX & missing CRO fundamentals.

Checkout flow (especially mobile) was causing drop-offs.

Product pages lacked trust, clarity, and strong visual storytelling.

No structure for motivating buyers (trust badges, social proof, optimized CTAs, etc.).

The Solution

We redesigned Shini.de into a clean, modern, conversion-ready storefront with a user-first approach.

+42%

Average Order Value

3.5x

Direct Sales Growth

+55%

Conversion Rate

A Smarter Hair Removal Experience

Created for women who want effortless, long-term smoothness without irritation. Advanced technology meets everyday comfort.

Open laptop on blue tiled table displaying Sugar Baby skincare website with product images and customer testimonials.

Four steps to quality new floors: order free samples, measure up your home, place your order, and install using an interactive installer map, with buttons to get an instant quote or call.

Cost-Driven Value Strategy

We positioned Shini IPL as a long-term, cost-effective alternative by clearly comparing lifetime costs against shaving, waxing, and laser treatments.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Enhancing Product Discovery Through Detailed Product Pages

The product page experience was created to support deeper product analysis. By presenting essential details clearly, customers can confidently compare products and move forward with their selection.

Support options display with icons and descriptions for Free Consultation, Get Measurements, Receive Quote, and Schedule Installation, plus a call button with phone number.

Effortless, Long Lasting Hair Removal at Home

The Premium Hair Free Bundle delivers fast, effective at-home hair removal, with results visible in just 4 weeks. Users enjoy smooth skin, convenience, and no painful salon appointments, backed by a 100-day money-back guarantee..

Mobile-First Optimization

The Shinie IPL 3 is an at-home IPL hair removal device that reduces hair growth with painless, 10-minute weekly treatments. It delivers smooth, long-lasting results for legs, arms, face, underarms, and bikini area—no shaving or salon visits needed.