SSAF Logistics

A complete design of a full-scale logistics platform

Year
2024
Services
Full Product Design, Website Design
Industry
Logistics & Supply Chain
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Sugar Baby Skincare website redesign shown on a laptop
Sugar Baby skincare model using a facial cleansing brush
Sugar Baby Glowing Kitty Kit product page on mobile
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Laptop displaying Sugar Baby skincare website featuring products, a smiling woman holding soap, and another woman applying product to her underarm.
Smiling woman using a white facial cleansing brush with foam on her cheek against a yellow background.
Hand holding a smartphone displaying the Sugar Baby website featuring the Glowing Kitty Kit skincare set with free Glow Wash, priced at $65, with product benefits and purchase options.
Challenge & Solution

From Discovery to Delivery, One Seamless Platform

SSAF Logistics needed more than a website refresh it needed a unified digital ecosystem. The challenge was bridging two very different user needs: external customers seeking shipping services with zero friction, and internal teams managing complex operational workflows across shipments, customers, and invoices.
The solution was a complete end-to-end design: a conversion-focused website paired with a powerful dashboard/CRM. Every screen was built around reducing cognitive load simplifying multi-step processes, surfacing the right data at the right time, and creating a system scalable enough to grow with the business.

+42%

Average Order Value

3.5x

Direct Sales Growth

+55%

Conversion Rate

Open laptop on blue tiled table displaying Sugar Baby skincare website with product images and customer testimonials.

Dashboard Overview

The dashboard gives internal teams complete operational control. Key metrics surface at a glance incoming and outgoing shipments, courier performance, item status while modular navigation flows directly into customers, shipments, items, and invoices. Built for speed, clarity, and daily use.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.
Online shopping cart with one free Penetrate Mask and a Glow Up Bundle subscription discounted to $45 with option to apply discount code and accept terms.
Dropdown menu showing status filter options: Completed, Pending, and failed, in a trip listing interface.

Customer Management

Full Customer Visibility, Total Control Description: A centralized hub to view, add, edit, and delete customers with search, filters, and status tracking across name, email, location, carrier, and order details. Built so teams never lose track of who they're shipping for.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.
Dropdown menu showing language options with country flags for English, French, German, Spanish, US English, Portuguese, Russian, Japanese, Korean, Urdu, and Chinese.
A calendar dropdown showing February 2024 with the 15th highlighted in pink, set under check-in date selection.

Item Management

Every Item, Accounted For Description: A complete item registry with filtering, sorting, and search built in. Teams can add new items with all required details and instantly locate records eliminating guesswork from the picking and packing process.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.
Dropdown menu showing language options with country flags for English, French, German, Spanish, US English, Portuguese, Russian, Japanese, Korean, Urdu, and Chinese.
A calendar dropdown showing February 2024 with the 15th highlighted in pink, set under check-in date selection.

Shipping Management

Guided Shipments from Start to Label Description: A structured shipment list paired with a 6-step add-new-shipping workflow covering details, items, terms, advice, payment, and label generation. Designed to reduce errors and move shipments forward without back-and-forth.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Multi-Step Process Becomes a Frictionless Flow

The Add New Shipping flow breaks a complex process into six focused steps Shipping Details, Add Items, Terms of Service, Advice, Payment, and Label Generation. Each screen removes ambiguity and guides both staff and customers through the exact information needed, at exactly the right moment.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.

Invoice Management

Invoice Tracking Without the Chaos Description: All invoices pending and paid in one filterable, sortable view. Teams get full invoice details on demand, with clear status indicators that make follow-up fast and financial oversight effortless.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.
Dropdown menu showing language options with country flags for English, French, German, Spanish, US English, Portuguese, Russian, Japanese, Korean, Urdu, and Chinese.
A calendar dropdown showing February 2024 with the 15th highlighted in pink, set under check-in date selection.

Where Reliable Shipping Starts With a System Built to Deliver

SSAF Logistics connects individuals and businesses to seamless shipping nationwide and beyond. One platform. Every route. Built to move.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.
Dropdown menu showing language options with country flags for English, French, German, Spanish, US English, Portuguese, Russian, Japanese, Korean, Urdu, and Chinese.
A calendar dropdown showing February 2024 with the 15th highlighted in pink, set under check-in date selection.

A Complete Web Experience Designed to Build Trust and Drive Action

Every page was designed to guide the visitor with purpose from service discovery and transparent pricing, to shipment scheduling and wishlist sign-up. The website doesn't just inform; it converts, reassures, and sets the operational tone before a single package ships.

Shopping cart interface showing no items with message: You’re $59.95 away from FREE shipping, offering free shipping, free penetrate mask, and free glow deodorant.