Aneralife - CRO Audit

CRO audit of a wellness supplement eCommerce brand — pinpointing why the homepage wasn’t converting and the redesign that fixes it.

Year

2025

Services

Web Design & CRO Audit

Industry

Healthcare

Use a minimal top announcement bar with a free shipping icon. Your nav should be responsive, just like the rest of your site. Decide what is critical for users to access outside the mobile menu and place it in the navigation. Decrease the size of the logo and Following the general rule of thumb—logo (home), menu, and cart.
Displaying your reviews and a high star rating builds instant credibility, encouraging trust from new users.
Enhance the headline and highlight the unique selling point of your service, making a compelling case for users to buy.
Add the key traits prominently for easier readability, allowing users to see better the benefits they can take advantage of, thus helping break down the purchase barrier more easily.
Pull in a full-width CTA at the bottom of the page navigating your users to 'Explore the power of NMN’. Ensure action buttons are 56px in height on mobile, sit at the bottom, and use them as communication tools.

Recommendation

The Audit: Why the Homepage Wasn’t Converting

The Challenge

Cluttered navigation and an oversized logo competed with the message

The free-shipping incentive wasn't surfaced in a top announcement bar

No ratings or social proof to reassure new visitors

The headline didn't lead with a clear, unique selling point

Key product features were not scannable or icon-led

A weak CTA with no clear next step

The Solution

We redesigned the homepage around conversion best practice — a clean nav with a free-shipping bar, prominent ratings, a benefit-led headline, scannable feature icons, and a high-contrast CTA. The result is a focused, mobile-first homepage built to convert.