The Sauna Heater - CRO Audit

CRO audit of a sauna-heater eCommerce brand — pinpointing why the homepage wasn’t converting and the redesign that fixes it.

Year

2025

Services

CRO Audit

Industry

eCommerce / Wellness

For high price items, users often need reassurance before purchasing; providing a direct line to call or text lowers the barrier to entry, addresses buying hesitation upfront, and ultimately drives higher conversions.
Your nav should be responsive, just like the rest of your site. Decide what is critical for users to access outside the mobile menu and place it in the navigation.Following the general rule of thumb—logo (home), menu, cart and search.
Featuring top categories above the hero boosts user experience by offering quick, visual access to popular sections and guiding the shopping journey.
Displaying a specific milestone like 11k+ supported leverages the psychological trigger of social proof. It instantly signals to new visitors that the brand is established, trusted by a massive community.
The updated hero image of the product gives a clear visual idea. Ensure the image is optimized for quick loading to maintain engagement.
Placing recognizable, third-party validation above the fold instantly builds credibility. It reassures visitors of quality and reliability the moment they arrive, neutralizing buyer hesitation early.
Enhance the headline and highlight the unique selling point of your product, making a compelling case for users to buy.
Offer high-contrast CTAs. Provide a clear next step to increase conversions and reduce decision friction.
Adding the quiz link above the fold for complex or high-investment products, minimizes choice paralysis for users who aren't sure which setup fits their space or budget.

Recommendation

The Audit: Why the Homepage Wasn’t Converting

The Challenge

No direct call or text option to reassure buyers of high-price items

Navigation wasn't responsive or focused on key actions

Top categories weren't surfaced above the hero

No social-proof milestone to signal an established brand

The hero didn't show the product clearly or load efficiently

No third-party validation above the fold

The headline didn't highlight a clear unique selling point

Weak, low-contrast CTAs

No quiz link to guide buyers unsure which setup fits

The Solution

We redesigned the homepage around conversion best practice — a direct call/text option, a clean, responsive nav, top categories and a clear product hero above the fold, social-proof milestones and third-party validation, a benefit-led headline, high-contrast CTAs, and a guided quiz link. The result is a focused, mobile-first homepage built to convert.